There are six new elements to the Only You campaign.
Spotify says you can visit a dedicated website ( ) to get started, but the real experience is in the app. Spotify says it’s a Wrapped-esque experience, but designed to be updated regularly - not just once a year. Spotify is launching what it calls “Only You.” It’s a new global campaign that’s designed to offer up even more ways to show off your listening history, while also giving you even more personalization options for jumping into new playlists. And now Spotify is launching a handful of new personalization tools. The service is very good at finding what listeners like to listen to, both in terms of artists they already follow and new ones. There is no denying that, despite relying on algorithms, one of the primary reasons to use Spotify is its personalized experience.
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